How How Products

Born to bring specialist convenience into everyday kitchens, HOW HOW’s pasta and noodles combine premium ingredients with vibrant formats—from gluten-free rice-stick noodles to hearty pasta cuts—giving modern households a globally inspired, quick-cook upgrade.

Through its strategic alliance with Holyland Marketing, the alliance has been delivering consistently high-quality, widely available products. The result: fashionable pantry staples that merge taste, texture and accessibility—making HOW HOW the accessible gourmet choice in pasta & noodles..